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ABOUT US

The Centerfield Story

See what drives Centerfield's award-winning culture and growth

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Committed to a values-driven culture that delivers results

Great Place to Work

Our employees have voted Centerfield a top 100 Los Angeles company eight times.

Fast Growing Company

Industry-setting talent, proprietary technology, and first-party data power our success as recognized by Inc. 5000.

Amazing Benefits

Centerfield's robust package prioritizes diversity, wellness, and professional development.

Centerfield makes a difference

We are proud to raise millions in corporate donations as well as volunteer for causes Centerfielders are most passionate about.

Leadership Team

Kris Barton

Chief Executive Officer

Brad Green

Chief Financial Officer

John Busby

Chief Marketing Officer

Gena Romano

SVP of People Operations

Steve Prestidge

President of Business, Ecommerce, and Agency Services

Michael Brock

SVP of Product

Eddie Choi

SVP of Sales Operations

Chad Lovell

President of Insurance

Avishan Hojat

SVP of Client Strategy

Luanne Marek

SVP of Media

Kevin Miao

General Counsel

Aniketh Parmar

EVP of Technology

Headquartered in Silicon Beach,
with more than 2,300 Centerfielders in offices worldwide.

Kris Barton

CHIEF EXECUTIVE OFFICER

Centerfield Chief Executive Officer Kris Barton is a seasoned digital marketing leader with a strong track record of driving growth and transformation. Prior to joining Centerfield, Kris served as President of Digital Marketing Solutions at Gannett. Under his leadership, the division achieved record revenue growth and profitability. Before his role as President at Gannett, he held the role of Chief Product Officer leading product and technology development for Gannett's consumer and marketing products including brands such as USA TODAY, LocaliQ, and hundreds of other portfolio brands owned by Gannett. His background also includes executive roles as ReachLocal's Chief Product Officer receiving dozens of industry awards including Google and Microsoft innovation awards. Kris served as Chief Operating Officer at Nero, a multimedia software company. He held various leadership roles at Microsoft Corporation leading the global teams for MSN.com across over 50 countries, as well as Microsoft Office where he also ran incubation teams that converted traditional Microsoft software applications to SaaS solutions pioneering Web 2.0. Earlier, he worked at Omniture (later acquired by Adobe). While at Omniture, Kris helped establish one of the first SaaS products, which delivered market-first cloud-based analytics and tools to enhance and improve digital marketing. Kris is a graduate of Brigham Young University.

Gena Romano

SENIOR VICE PRESIDENT of PEOPLE OPERATIONS

Gena Romano serves as Centerfield's Senior Vice President of People Operations, where she manages all domestic and international HR matters, including life cycle management, learning and development, talent management, organizational design, total rewards, benefits and payroll. She brings 15 years of human resources experience to the company. Prior to joining Centerfield, Gena worked for L'Oréal for 6 years in a HR leadership capacity with a focus on acquisition management. Gena played 4 years of collegiate soccer at Wayne State College where she obtained a Bachelor's degree in Human Resource Management. She also holds a Master's degree in Project Management from Bellevue University.

Michael Brock

SENIOR VICE PRESIDENT OF PRODUCT

Michael Brock is the Senior Vice President of Product at Centerfield, overseeing product development and user experience for Centerfield's owned and operated assets. Before joining Centerfield, Michael was the VP of Product at Consumer Brands, an internet marketing company specializing in developing and monetizing digital brands. Prior to Consumer Brands, Michael worked for Blitz, a digital marketing agency, for clients Nike and Lucky Strike, and in e-commerce for Mobovida, a wireless accessory company fanatical on end-to-end optimization. He holds a Bachelor's degree in advertising from Cal State Fullerton.

Luanne Marek

SENIOR VICE PRESIDENT OF MEDIA

Luanne Marek serves as Centerfield's Senior Vice President of Media, overseeing all forms of paid media buying including search, social, display and native. Luanne joined Centerfield with the acquisition of Qology Direct in 2017. She was previously with Qology Direct for 6 years where she led both the marketing and operations teams responsible for customer acquisition, digital marketing and strategic planning in the Home Services vertical. Luanne has a deep understanding of the online-to-offline marketing and sales process as well as a strong track record of developing and executing best-in-class channel operations. Luanne is passionately data driven in her approach to omni-channel marketing strategies to ensure an optimal customer experience.

Aniketh Parmar

EXECUTIVE VICE PRESIDENT OF TECHNOLOGY

Aniketh Parmar serves as Centerfield's Executive Vice President of Technology, where he oversees the technology initiatives and execution across the organization. Before joining Centerfield in 2014, Aniketh was architecting and designing scalable e-commerce applications for various direct-to-consumer brands at Conversion Systems. He began his career at Edwards Lifesciences as a passionate engineer and earned his master's degree in Computer Science from California State University Long Beach.

Kevin Miao

GENERAL COUNSEL

Kevin Miao oversees all of Centerfield's legal matters. Prior to joining Centerfield, Kevin practiced in the business department at Buckner, Robinson & Mirkovich, where he was a member of the firm's commercial transactions, business litigation and corporate law practice groups. Kevin received his J.D. degree from Loyola Law School, M.H.A. degree from the University of Southern California and a B.A. degree from the University of California, Berkeley. Kevin is licensed by The State Bar of California.

Eddie Choi

SENIOR VICE PRESIDENT of SALES OPERATIONS

Eddie Choi serves as SVP of Sales Operations for Centerfield, where he leads operations to support Centerfield's sales centers and programs. Prior to joining Centerfield, Eddie led Sales Operations for eHealth, spearheading agent enablement, company LTV growth, and the beneficiary experience. Prior to eHealth Eddie was a senior leader at LegalZoom for more than 15 years, leading and scaling the inbound sales organization for all product lines before pivoting to Sales Operations where he managed technology initiatives, incentive compensation and workforce management to support the sales organization's revenue growth. He holds a Bachelor's degree from the University of Southern California.

Chad Lovell

PRESIDENT OF INSURANCE

Chad Lovell is the President of Insurance at Centerfield, where he spearheads the strategy, innovation, growth, and profitability of the company's insurance segment. Before joining Centerfield, Chad was the leader of the Agency Optimization team at Assurance IQ. There, he drove profitability through strategic planning and real-time system operations across performance marketing and sales for four insurance lines, effectively balancing lead and call supply with internal agency and external marketplace demand. In addition to other various strategy and operational roles, Chad co-founded two education technology companies and began his insurance career at Liberty Mutual as part of the Strategic Partnerships team leading emerging segments. Chad holds a bachelor's degree in Electrical Engineering from Texas Christian University and an MBA from the MIT Sloan School of Management.

Brad Green

CHIEF FINANCIAL OFFICER

Brad Green serves as Chief Financial Officer at Centerfield, where he manages the financial and accounting teams. Prior to Centerfield, Brad was a founding member of, and oversaw the financial, human resource, legal, and administrative operations at Spruce Media, a leading Facebook Ads API Partner that was designated as one of twelve companies by Facebook to their Strategic Preferred Marketing Developer Program. Prior to Spruce, Brad led all financial functions at SocialCash and Gratis Internet. SocialCash created some of the first ad units on Facebook, and Gratis Internet was an online ad network and a pioneer in the incentive marketing industry. He began his career at PricewaterhouseCoopers, holds a Bachelor's degree in Accountancy from University of Illinois, and is a Certified Public Accountant.

Avishan Hojat

SENIOR VICE PRESIDENT OF CLIENT STRATEGY

Avishan serves as Centerfield's Senior Vice President of Client Strategy, leveraging the company's unmatched products and value proposition to help its strategic partners grow and achieve success. She has over 20 years of experience in fast-paced internet growth sectors and online media, with a relentless passion for building strategic partner solutions and fostering positive client relationships. As a pioneer within the online marketing industry, she held multiple leadership roles at ValueClick (NASDAQ VCLK), DoubleClick (acquired by Google), and MediaWhiz (acquired by Matomy Media Group). Prior to joining Centerfield, Avishan was part of the executive team at HigherEducation.com, driving all partner-facing functions, and ultimately helping the company to two successful exits (The Vistria Group and Red Ventures).

Steve Prestidge

PRESIDENT OF BUSINESS, ECOMMERCE, AND AGENCY SERVICES

Steve Prestidge, President of Business, Ecommerce, and Agency Services at Centerfield, is dedicated to delivering exceptional client success through strategic leadership and innovation. With three decades of experience, Steve has a proven track record of driving client outcomes from startup phases through scaling and optimization. His expertise in Product Innovation and Go-to-Market strategies, combined with deep knowledge of technology, digital, and data markets, enables him to craft solutions that significantly enhance client performance and profitability. Before joining Centerfield, Steve held pivotal Chief Revenue and Innovation roles at Anonos, Data Republic, Dell, LocaliQ | USA Today Network, and Getty Images, consistently delivering results that elevated client success and satisfaction.

John Busby

CHIEF MARKETING OFFICER

John Busby serves as Centerfield's Chief Marketing Officer. In addition to corporate marketing, John leads Centerfield's Digital Brands, which help millions of in-market consumers choose and purchase the right product or service through brands like Business.com and BroadbandNow. Prior to joining Centerfield, John was Head of Analytics for Amazon's grocery division. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. He holds a Bachelor's degree from Northwestern University.

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