B2B Growth Summit
Unlock the Power of Data & AI for Customer Journeys
You are invited to the B2B Growth Summit hosted by Google and Centerfield
Join us for an interactive afternoon at Google's Pancras Square office. Network with international leaders, gain expert insights from Google analysts and EMEA market experts, and unlock winning growth strategies through deep-dive trends and actionable tactics for optimized lead generation.
AGENDA:
- 12:00 PM - 1:00 PM: Arrive and enjoy a networking lunch with fellow marketing and sales leaders.
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1:00 PM - 3:15 PM: Deep dive into the latest B2B trends through key sessions
- EMEA Market Insights Deep Dive w/ Roya Zeitoune, Google Culture & Trends Lead: Hear from our EMEA CaT (culture and trends) team lead about what's trending within the UK market and specific demographic segments across Google and Youtube.
- Google's Latest Lead Gen B2B POV w/ Allie Bartoszewicz, Google UK/EMEA B2B Insights & Measurement Lead: Hear from our Google UK team about their work in the B2B market - they'll cover what's working, where they're heading next, and tips for success with lead generation.
- Supercharged B2B Customer Acquisition w/ John Busby, Centerfield Chief Marketing Officer: B2B buyers often compare multiple brands before making a purchase decision. Learn how to reach high-intent global B2B shoppers, drive conversions, and maximize ROI.
- 3:15 PM - 5:00 PM: Wrap up the day by exploring the future of AI with Google DeepMind and connect with industry peers at a casual happy hour on-site.
