What we see across 250 million consumers

Our experts turn billions of buyer signals into proprietary research acquisition leaders can act on.

70B+
user engagements: 98%
of US households: 90+
owned comparison sites

Explore our latest insights

AI-POWERED SALES

How Brands Can Stop Losing Paid Demand After the Click

Based on analysis of 25,000+ RCS conversations.

September 2026

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AI-POWERED SALES

How Agentic AI Expands Access, Coverage, and Conversion

Based on analysis of 260,000+ real outbound and inbound sales calls.

August 2026

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AI DISCOVERY

The Trust Architecture Behind AI Visibility

Based on 1.2M citations tracked across ChatGPT, Gemini, and Claude.

July 2026

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Get to know your audiences

Centerfield’s owned properties give us a ground-level view of how real people research, compare, and choose — in insurance, eCommerce, home services, and B2B. Select a site below to explore our findings.

Shopping trends, seasonal behavior, and cost of living research.
savings.com/insights →
Senior housing, care costs, and aging in place.
seniorliving.org/research →
Medicare, finances, and technology adoption among adults 60+.
theseniorlist.com/research →
Car ownership costs, safe driving, and how drivers shop and switch.
autoinsurance.com/research →
Internet availability, coverage gaps, and research for people on the move.
inmyarea.com/research →
Connectivity gaps, the digital divide, and internet infrastructure.
broadbandnow.com/research →
Digital security habits, tool adoption, and attitudes toward privacy and fraud.
security.org/resources →
Home security, crime trends, and personal safety research.
safehome.org/resources →